Win-win

A2PSR was conceived as a win-win for all concerned.

PSR benefited by having daily TV exposure for the program, convincing the Lotto TV crowd that here was another game that they could play. Plus, since PSR is text-based, it is actually easier to join than Lotto. My calculations showed that the total monthly cost of running a daily, 15-min. TV show was less than a typical, multi-million peso, two-week, TVC blast.

NBN benefited by getting a TV show that would hopefully attract viewers. Of course, we neglected to settle the issue of who would pay for the production. NBN, in effect, contributed their Studio 1 and production crew to the effort. By the end of September, J and I still could not agree on a price for this service. As of today, NBN has never billed us for our time working with them.

B and Malayan Insurance benefited since they insured the prizes and, as of today, have received more in insurance premiums than the minor prizes they have given out. In almost three months of running the show, no one has ever picked a straight flush - thus, no one has won the P1 million on offer each day.

So did everyone actually benefit from A2PSR?

PSR itself did not truly see massive growth in text entries. Most marketing people I talked to found it innovative to use a TV show to promote PSR and save on TVC costs, but I think the channel and the time slot just did not get PSR enough viewership. In short, the only clear winner was actually the insurer.

On October 4, the Third Monthly Draw, after less than one month with NBN, we moved A2PSR to ABC5.

A2PSR version 2.0 was on.