A2PSR version 1.0

In early September, I met B, who introduced me to the idea of prize idemnity. The idea is to offer a prize - say P1 million - available to a contestant that can accomplish something - say pick a certain combination of cards from a deck.

Many contests already offer these, the most familiar probably being the Hole-in-One prize in a golf tournament. The tournament organizer, in order to manage his risk, insures the Hole-in-One prize. If a golfer manages to actually accomplish the trick, then the insurance company bears the cost of the prize, usually a car.

B's innovative idea for PSR was to offer P1 million a day, assuming a contestant could pick out a straight flush from a 20-card deck composed of only Aces, Kings, Queens, Jacks and Tens. I built on the idea proposing to R that we put this on TV instead of our usual 30-sec. TV spots. B would get Malayan Insurance to insure the P30 million plus in prizes that would be at stake during the daily show.

R agreed and with his customary speed made a few phone calls. The next day, I had a meeting with J, the head of NBN - a government TV station that also showed the Lotto draw at 9PM each night. J agreed to the idea of a TV show for PSR, to be shown immediately after each Lotto draw.

Within days, I had to find a stage designer, hosts, crew, etc., etc., including a name for the show. R made the final call on the latter - "Araw-araw, Premyo Sa Resibo" - which we quickly shortened to A2PSR.

One week later, on September 10, we aired our first A2PSR show.