This is a late post but I just got the picture file of the Inquirer front page that ran a story about PSR on its "ear" - the story on the left side of the logo.
This story was one of the better ones about PSR and it got to the Inquirer front page when I e-mailed it directly to Letty Jimenez Magsanoc and asked her if she was interested in it as an exclusive. Gladly she was, so it ran in PDI as one of their "feel-good-Sunday" stories.
The results were pretty phenomenal. Text volume starting rising immediately and as a result the December Grand Christmas Draw, when PSR gave out P12million in prizes, was a resounding success.
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With the new "instant win" system, there are no more raffle draws. This functions like an "under the crown" bottlecap promo. You get the chance to win what is under the bottlecap. Prizes are randomly seeded in virtual slots and if your entry hits a slot with a prize, you win the prize. Once you text in your receipt details, you will know immediately if you've won P30 load, P5,000 cash, a brand new car or P1,000,000 cash.
There is no change in the way you participate. Just text in PSR(space) OR TIN*OR number*OR amount to 9777 for single entries and 9778 for multiple entries. And it's still P2.50 per entry.
There are no limitations on daily, weekly and monthly winners. You can even win several times in a day, if the entries you send go to different slots with a defined prize.
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