ABC5

The previous, televised, PSR live draws had been handled IBC 13. Starting the October 4 Draw, we switched over to ABC5, which offered us a cheaper rate and higher viewership.

The big risk with ABC was that we were also switching to a new, daily time slot - 11 P.M. Hence, in some ways the switchover was really bringing us a completely new audience, very different from the NBN, post-Lotto viewer at 9:15 P.M.

In fact, our Nielsen ratings did increase from the switchover, but text volumes were still not climbing as fast as we wanted them to.

Iba Tayo! but was it different enough?